The Mentors for Berks Youth (M4BY) organization guides successful high school students to a college education with the help of an accomplished mentor. M4BY attended Kutztown University’s 10th Annual Designathon, an event where I volunteered to work on their brand and marketing. M4BY’s goal was to reach more people through a variety of media in order to recruit more mentors. They also wanted to have an eye catching appearance and messaging. As a first step I created a new logo that was simple, timeless and can be used as an acronym. Upon completion I was able to implement the logo across their platforms and create a new visual template for their social media and print collateral. The concepts surrounding this campaign are the benefits of being a mentor and how in a short amount of time, you can still make lasting impact on those who participate in the program.